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Experiences and intention to revisit destinations: Technology factors toward tourist satisfaction

Solomon A. Oluyinka, Ma. Edwina A. Ala, Maria N. Cusipag, Rejoice L. Ferrer

Abstract


Innovation in today’s society has become a major area of investigation. The use of smart tourism technologies (STT) in tourism destinations emphasizes improvement of tourists’ contentment and enhancing their experiences. Therefore, this study investigates the influence of smart tourism technology (STT) factors on tourist satisfaction, experience, and intent to revisit a place. A total of 437 local tourists with traveling experience participated in the study. Data were collected using an adopted and modified set of questionnaires based on previous publications. The findings indicated that the majority of the study’s hypotheses, such as information, accessibility, interactivity, personalization, satisfaction, security and privacy, revisit intention and memorable tourist experiences significantly influenced visitor behavior and experiences. Thus, this study can serve as a reference for future development in the Tourism Industry. Future replication studies in different regions and/or with other categories of tourists will be important in validating the findings of the study.


Keywords


information system; revisit intention; smart-tourism technology; tourist experience; WarPLS 7.0

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References


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DOI: https://doi.org/10.32629/jai.v7i5.1545

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Copyright (c) 2024 Solomon A. Oluyinka, Ma. Edwina A. Ala, Maria N. Cusipag, Rejoice L. Ferrer

License URL: https://creativecommons.org/licenses/by-nc/4.0/